Among the biggest things that baffle authors is how they can sell one book well, but the next one fizzles and dies on the vine. Where did all those book buyers go? You wrote a story as good or better than the first. You were comfortably confident because of all the great reviews and compliments you received. Somehow between the glowing blush of success and the release of the next book, your book buyers seem to have simply disappeared! Where did all your fans go?
The real truth of this conundrum is that until you have sold several books really well, those book buyers aren’t really your fans. They might be fans of your genre or subgenre, or they might be interested in the unique hooks inside your story, but they aren’t quite your loyal fans just yet.
To be a successful selling author, it takes an understanding of the…
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